Industry Stats
*Prices exclude GST*

Here are some official industry stats that might be helpful for your business case for purchasing promo products:

  • 52% say their impression of a company is more positive after receiving a promotional product.
  • 76% recall the name advertised on the product.
  • 55% keep the item for more than one year.
  • Nearly 50% of recipients use them daily.
  • 52% of people do business with a company after receiving a promotional product
  • Spend less, achieve more and remind people about the benefit of doing business with you.

Promotional Products in the Home:

  • How many people have at least one promotional product in their kitchens?  91%
  • How many have 2 or more in their kitchens? 81%
  • In fact, the kitchen is the #1 place people use and keep their promotional products.
  • (People spend on average 3-5 hours a day in their kitchens)

Promotional Products in the Office:

  • How many people have at least one promotional product in their offices?  74%
  • How many have 2 or more in their offices?  59%
  • In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years.

Reach & Recall:

  • 71% of business travellers surveyed reported receiving a promotional product in a 12 month period.
  • 7% of this group had the item on their person.
  • 56% of people kept their promotional product for more than one year.

How effective are Promotional Products in staff retention, motivation and brand interest?

  • 75% of Human Resource managers surveyed are using promotional products in recognition programs.
  • 72% of marketing and HR managers said that promotional products are very effective in motivation and retention of staff.
  • 100% of advertisers said that adding a promotional product returned a favourable response to their campaign.
  • 69% of advertisers said promotional products increased brand interest and 84% said it created more favourable impressions of the brand itself.

Understanding the medium:

  • A product is just a product, until it is linked with a promotion, it then becomes an advertisement.
  • The most successful advertising campaigns are the result of a planned strategy.
  • Throwing products at your target market without that planning is a waste of your marketing dollars.
  • The product is only one component in the whole campaign.
  • The creativity used to get a response is the key to increasing profits and promoting brands.

Successful campaigns require:

  • Strategic ‘logistical’ and ‘emotional’ roll out
  • Action engagement triggers
  • Data collection analysis
  • Technical logo application knowledge
  • Creating the difference between a ‘passive’ and ‘active’ promotion

 

(Reference: http://promotionalproductswork.co.nz/useful-resources/ - APPA)